Living in NYC, requires a certain level of mental toughness. Like for instance, when you are riding the subway you learn how to be morph into a BRITISH PALACE GUARD and keep still as can be so that homeless guy who is about to talk to you keeps on moving. Or after embarking from said subway, and smelling like the guy who was crammed up next to you in that packed subway car- and feeling like you want to JUMP INT HE SHOWER BUT YOU CAN’T or you’ll be late for work so you pull out your trusty bottle of febreze and just SPRAY yourself silly. THAT IS being NY Tough. Which is why I love P&G brands (Bounty, Crest, Dawn, Febreze, Tide, Secret and Head & Shoulders) #NYTough campaign– a humorous celebration of the little challenges faced by New Yorkers, like smelling great even when your Tinder date decides that their 5th floor walkup would be the perfect spot for a second date. here are just A FEW challenges ANY new York can relate to:
Garlicky pizza breath is tough. @Crest is tougher. #NYTough
Strutting through SoHo with dandruff is tough. @HSforMen is tougher. #NYTough
Finger painting playdates in East Village apartments are tough. @Bounty is tougher. #NYTough
Apt 3A’s takeout smell is tough. @Febreze_Fresh is tougher. #NYTough
Running to catch the morning train is tough. @SecretDeodorant is tougher. #NYTough
And no one had a better take on just how P&G can help us New Yorkers get through city life than Marlon Wayans!