The American Society for Aesthetic Plastic Surgery states that Americans spent over $15 billion in 2016 alone on combined surgical and nonsurgical aesthetic procedures for the first time ever, accounting for an 11% increase from the previous year. And “Beauty Matching” Seems to Be the New Plastic Surgery Trend for Couples.
But what is beauty matching?
Simply put, couples are getting cosmetic procedures, like Botox and fillings, performed together so they can achieve similar appearances. You read that right. Like couples who wear matching outfits, beaty matching helps couples sync up their complexion, too.
“Beauty Matching” Seems to Be the New Plastic Surgery Trend for Couples
Beauty matching has two different interpretations. Either couples come in together to look more like each other for some big event, or they want to look like each other, period. According to many surgeons in the field, it is surprisingly common.
“I have had couples come in prior to their wedding, after their kids went off to college, and at every stage in between,” Julius Few, a board-certified plastic surgeon and clinical professor of plastic surgery at the University of Chicago Pritzker School of Medicine, tells Allure.
According to Alan Matarasso, board-certified plastic surgeon in New York City and president-elect of the American Society of Plastic Surgeons, many couples are inspired by each other's cosmetic procedures and end up booking a similar treatment for themselves.
“Either they see the result in their spouse or they learn about what they can do and that prompts them. Meanwhile, as one person is learning about it they will discuss it with a spouse,” he tells Allure. “It's often a mutual exchange of ideas.”
While “Beauty Matching” Seems to Be the New Plastic Surgery Trend for Couples may seem like a bizarre new plastic surgery trend, it may not be as novel as it sounds. After all, many couples celebrate their love by getting matching tattoos. In this case, Matarasso explains that it's usually about aging. This means that couples are getting anti-aging procedures done together. Most couples are relatively around the same age, so it makes sense that they are experiencing the same aging skin problems at the same time.
According to Allure, there are two major things to consider before you and your significant other think about beauty matching. First, never feel pressured into a procedure. Second, think twice about taking this trend to the extreme.
“Extreme approaches in plastic surgery often end very poorly,” says Few. “It's not as easy to change back as it is to erase a tattoo of your ex's name from your body.”