I’ll admit it. Being a Duane Reade VIP blogger has got its perks. But the truth is- I’ve been a brand advocate of Duane Reade LONG before it became a quintessential glamorous and gourmet NYC experience. Don’t know what I’m talking about? Just have a gander at its LOOK BOUTIQUES, Its UpMARKET, Its Juice Bars all its goodies and well every service you can possible imagine and need all contained in one beautiful space. Yes Duane Reade has come a long way baby and it’s just hitting its stride and truthfully I am simply glad to ride the wave for as long as I possibly can and continue to shop for my favorite deLish items and then have the opportunity to share all the goodness with my readers!
So when the Duane Reade team asked if I’d like to shadow Carmelo Anthony on his first day of work as EVP of Innovation at the brand new sports drink company POWERCOCO… I was hard pressed to say no! And by the way- I tried every flavor of this NEXT GENERATION SPORTS DRINK ( #TNGSD )and I can tell you with FULL authority it tastes really good!
For those of you not quite in the know Powercoco is a new, Natural Coconut Water + Electrolyte Beverage in flavors like Lemon Lime, Tangerine, Tropical Berry, and Grape. With more electrolytes than leading sports drinks, and fewer calories, PowerCoco is a fresh way to refuel and super-hydrate your body’s awesomeness after giving it your all.
So our itinerary with Mr. Anthony …shadow him as he greeted fans and took at least 10,000 photos with them as he hit up FOUR Duane Reade locations beginning with their brand new royal-like 100 Broadway store …. here is a peek at its upmarket
And each store had a table set up with all the POWERCOCO falvors to try and plenty of information on the product!
And finally Carmelo arrived!
And oh Carmelo was so cool and friendly with EVERY single Duane Reade staff member and all the fans who waited for HOURS to get a pic with him! Here I am with Carmelo!
And he was gracious enough to answer a few of my questions about his own summer workout regimen and why he has partnered up with POWERCOCO #TNGSD ..he had some really interesting things to say:
For so many more pics of him posing with fans and some of the other Duane Reade Powercoco stops I made shadowing Melo check out my GOOGLE+ story right here!https://plus.google.com/u/0/photos/109744839434409400392/albums/5759834907303933681
I am a member of the Collective Biasâ„¢ Social Fabric ® Community. This shop has been compensated as part of a social shopper insights study for Collective Biasâ„¢ and Duane Reade/Powercoco #CBias #SocialFabric