Unless my kid is in the running for an award you will never catch me watching celebrities congratulating each other! Of course checking out the pre-awards show red carpet is an entirely different thing- so while I didn’t catch the 73rd annual Golden Globes- I did scope out the fashion and makeup trends and was instantly drawn to Emmy Rossum who stunned in a striking femme-inspired makeup look created for her by makeup artist Jo Baker using products from Rimmel London. Jo went for a modern-Hollywood bombshell look with winged liquid eyeliner, fluttery lashes and a fierce red lip.
“Cat eye and a red lip combo have been around for decades so the way I made his feel modern and fresh is by allowing the two colors black and red to feel uncomplicated. No eyeshadow, no extra shimmer on the face just the bold liner and red lip – super sexy and ultra feminine.” – Jo Baker, celebrity makeup artist
Keep reading for how Jo got the look ( and how you can get it too!)
Jo started by smoothing over a tiny amount of Rimmel London Exaggerate Eyeshadow Primer all over the naked lid of each eye, allowing it to sit for a couple of minutes, which helps keep eyeliner clean and in place for extended wear. She wanted the only two colors for this look to be Emmy’s jet black liner and lashes, and the red lid so she traced a rough guideline on each eye using Rimmel London Exaggerate in Smoke n Shine gel liner. She used a fine brush smudging it deep into the lash line for a deep and dramatic base for the liquid liner. Once both eyes were symmetrical and balanced using the fine liner brush, Jo swooped up the edges on the outer eye line, winging them up and out to create lift and elongating Emmy’s lash line.
*JO’S TIP*: “I took the brush I had used before with only the remaining product on the brush. This dry sketch technique gives you full control to design your liner with ease, making it easy to correct or wipe liner into shape until your content with both eyes.”
Jo gave this base liner time to set and dry before reaching for Rimmel London Scandaleyes Thick & Thin Eyeliner. “This calligraphy style applicator and pigment rich black ink is a staple for doing cat eyes in my kit,” says Jo. Starting half way across the lid in short strokes, she applied the Rimmel London Scandaleyes Thick & Thin Eyeliner on top of her guideline. Using the fine point of liner, she swiped a fine line close to Emmy’s inner lash line, starting off by making a thin line and then thickening as she swipe dacross the lid. When it comes to the flick at the outer corners, she tilted the Scandaleyes Thick & Thin Eyeliner tip and used the thicker flat part of brush to fill in and lift the edges.
*JO’S TIP*: “Have a damp Q tip handy and use it to push any liner away that is too close to the inner eye/tear duct area. This will prevent it from becoming messy later on as there is more moisture near this part of the eye.”
Next, it was time to add show-stopping lashes. Jo chose mascara that would help open Emmy’s eyes and keep her lashes feathery and nicely curled for hours. With no need for your lash curler, Rimmel London’s new SuperCurler 24hr Mascara gives a dramatic even curl that can last for up to 24hrs! The curved brush enables you to pack on a couple of layers quickly.
*JO’S TIP*: “I recommend turning the mascara wand vertically and using the point to apply further mascara near the root of your lashes to increase volume and further lift!”
Jo wanted Emmy’s skin to be flawless but not overdone with a subtle hint of blush, with main focus on the eye and a killer head-turning red lip. Before she applied a light base, she smoothed over a thin veil of Rimmel London Lasting Finish Primer, which guarantees to perfect the skin’s surface and keep your foundation in place for up to 8hrs. Next she opted for Rimmel London Stay Matte Liquid Mouse Foundation. Featherlight and creamy on application with a lasting oil free formula means its a foolproof product for a red carpet moment. She mixed #trueivory and #ivory together and applied it all over her face and a little on her neck and shoulders. Jo didn’t want to add any prominent color to Emmy’s cheeks, she wanted to give her a sculpted look to enhance her cheekbones. Grabbing her treasured Sculpting Palette Designed by Kate Moss for Rimmel in Coral Glow, she softly swiped long brushstrokes upwards in the hollow of Emmy’s cheeks, using the middle color #2 – this helps the skin look healthy and adds dimension to Emmy’s face.
For the grand finale, there was one grand-slam color, which stood out to both Emmy and Jo. Rimmel London’s new The One And Only Lipstick in Best of the Best is a brilliant true red with incredible pigment-rich finish. This scarlet red shade complemented Emmy’s look perfectly.
A couple of coats of Rimmel London Brow This Way clear brow gel really holds any unruly hairs in place. Emmy has great brows so this was all Jo needed to finesse and frame her eye area.
WHERE TO FIND IT: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Virtual Makeup Tool.