Introducing the NEW Old Spice School of Swagger, an online, video-based puberty curriculum developed by the same brand that has been helping guys navigate the seas of manhood for nearly 80 years.
To help, world-famous Old Spice Guy Isaiah Mustafa is back to say,“Hello, Puberty!”The four-part edutainment video series covers awkward topics guys face as they enter puberty, from that funky new smell to hair growth and oily skin.
And I got to hang out with Mr. Mustafa himself and go BACK to school ( aka at the Old Spice School of Swagger led by Jaime Stahl (Old Spice Sweat Scientist) a Chemical Engineer by degree who spends her time as an Old Spice Sweat scientist developing technologies to meet men’s personal care needs and got a sneek peak at SCIENCE behind sweat!
Check out all the fun in my youtube video and get the answers to some of your BURNING questions! And keep reading for all the only back to school products your boy needs in his “smell good” arsenal!
According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the invention of Old Spice’s new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons”. Designed for moms and sons, old spice is sparking conversations by sharing their hilarious and shocking new national mom/son study findings … while also offering helpful tips from popular parenting expert and mom of 4 boys, Deborah Gilboa, M.D. (aka “Dr. G”).
The truth is- no matter how good something smells- it also jhas to look cool- according to my 12 year old and inspired by the wild kingdom’s personality traits, the Old Spice Wild Collection gets a BIG THUMBS UP from my discerning 12-year -old. It is available in anti-perspirants (NEW Invisible Sprays which are HIS FAVORITE!) deodorants, body washes, body sprays and shampoos, in the following scents:
● NEW Krakengärd – Smells like citrus, fresh herbs and the unspeakable power of the ancient ocean
● Bearglove – Commands grizzly-bear-level respect with smells of apple, citrus and spice
● Wolfthorn – The sort of sophisticated wolf who wears a suit that has a suave, sweet orange scent
● Hawkridge – Outwits unsuspecting stink with its sandalwood and vanilla scent
And the truth is my son is CRAZY about the invisible sprays– ( and so is my daughter!) Just because you have to wear deodorant- doesn't mean everyone needs to know! According to my 12-year-old that's the coolest part about Wild Bearglove Invisible Spray – the fact that it goes on INVISIBLE and yet it leaves him smelling great. He calls it his SECRET INVISIBLE BUD! It is perfect for the new school year and who knows he might even consider popping it in his school bag- JUST IN CASE! Like he says- “You Don’t have see it to believe it!” #ItSmellsItself Check it out http://bit.ly/1OjLRGH
So think your boy would benefit from the Old Spice School of Swagger?