Congrats to our winner Thomas!!
Back when neon and leg warmers were all the rage, a new craze came onto the scene with a burst of cinnamon when General Mills introduced Cinnamon Toast Crunch in 1984. To give you some perspective I was 11 years old and TOTALLY sporting leg warmers, CRIMPING my hair and of course on the weekends my parents let me have a special sweet treat for breakfast-which was usually a bowl of Cinnamon Toast Crunch. Fast forward to 2014 and Now Cinnamon Toast Crunch is celebrating its 30th birthday and well-there’s plenty to celebrate, like more real cinnamon! General Mills is honoring the iconic taste of Cinnamon Toast Crunch by giving fans more of what they love – cinnamon – in response to consumer feedback.
But what I love most is the fact that MY KIDLETS are just as enamored with Cinnamon Toast Crunch as I am! And they are both OBSESSED with all things CRAZY SQUARES ( such a fun way to get your kids to PLAY with their food!)
When it hit grocery store shelves in 1984, it was the only cinnamon swirl cereal with real cinnamon and sugar in every delicious bite. The first official Cinnamon Toast Crunch television advertisement featured a toaster on the beach symbolizing the cereal’s baked-in cinnamon toast goodness. Later, three cute bakers complete with chef hats and aprons represented the brand. Fans dubbed friendly chef Wendell the official “Cinnamon Toast Baker.” Wendell was eventually replaced by the fun-loving Cinnamon Toast Crunch crazy squares seen today.
As part of the celebration marking three decades of deliciousness, Cinnamon Toast Crunch is going back to its roots by enlisting chefs and bakers to develop cinnamon-inspired recipes for fans that grew up with the beloved cereal. one of my FAVORITE is this recipe for sweet, salty, crunchy and completely addicting Crunchy Cinnamon Snack Mix which mixes up in minutes! Through a partnership with social food network Tastemade, popular online food personalities have created clever concoctions with Cinnamon Toast Crunch as a key ingredient. Check out the delicious Cinnamon Toast Crunch concoctions at Youtube.com/Tastemade and join the party online by using #cinnablast.
Keep reading for how you can win a box of the new Cinnamon Toast Crunch with more cinnamon, Cinnamon Toast Crunch Lip Balm and a $20 VISA gift card.
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This post is a sponsored conversation by me on behalf of Cinnamon Toast Crunch but as is always the case all opinions expressed are my own.